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Campaign Planning 101: The 6 Pillars of Gifting

Taking a few minutes to outline the logistics of your campaign will ensure your recipients have a flawless, memorable unboxing experience.

Updated this week

To build the perfect gift campaign, there are a few key pieces of information you'll need to consider: the Who, What, Where, When, Why, and How.


πŸ‘€ Who is your intended gift recipient?

Think about your audience! Are you welcoming a fresh batch of new hires, celebrating a top-performing sales team, or showing appreciation to a VIP client? Defining exactly who is receiving the gift helps set the perfect tone and budget for your campaign.

🎁 What gift (or Collection) do you want to send?

Match the reward to the recipient! Choose from expertly curated options like Tech, Wellness, or Home & Kitchen, let them pick their favorite piece of branded company swag, or build a 100% custom collection that perfectly aligns with your event's theme.

🌍 Where are your recipients located?

Are your recipients sharing an office, spread across the US, or logging in from around the globe? Pinpointing their location ensures you select a collection with the right regional availability and seamless shipping options.

⏰ When do you need to send the gift?

Timing is everything. Send an instant "Spot Reward" right now for a job well done, schedule a bulk campaign to launch on a specific holiday morning, or automate your timeline so you never miss a birthday or work anniversary.

🎯 Why are you sending the gift?

Every great gift tells a story. Whether it’s an incentive to crush Q4 goals, a heartfelt "Thank You" for a long project, or a celebration of a personal milestone (like a new baby or a wedding!), defining the why helps you craft the perfect greeting card message.

πŸ“¬ How will they find out about their gift?

Think about where your team lives digitally. Send a flashy, branded email to their inbox, shoot them a quick SMS, drop a surprise in their Slack or MS Teams DMs, or generate unique links to drop into your own personal messages!


Ready to start building? Head over to your Dashboard and click the blue Send Gifts button to put your plan into action!

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