Customizing the Recipient Experience
You can personalize every stage of the gifting journey—from the initial email to the digital "unboxing" moment—via the Personalize tab in your campaign setup.
The Notification Email 📧
This is the first thing recipients see.
Header: Upload your company logo.
Header: Upload your company logo.
Logo Specifications
80x40px minimum dimensions
.jpg or .png file formats accepted
Text: Customize the subject line, salutation, and body message.
Text: Customize the subject line, salutation, and body message.
Personalize the salutation (100 characters max)
Custom copy in the introduction (200 characters max) and body (1000 characters max) of your email
Use the introduction to announce the company or name of the individual who is sending a gift - this gets your recipient excited about what’s to come!
Use the body of the email to share more about the gift experience they’re about to reveal
Footer: Add a custom image or animated GIF.
Footer: Add a custom image or animated GIF.
Specifications for GIF
120x40px minimum dimensions
5MB max file size
.gif file format required for animations
Specifications for Image
120x40px minimum dimensions
1.5MB max file size
.jpg .jpeg or .png file formats are accepted for the footer of your email
The Digital Unwrapping 🎁
This is the animation that plays when a recipient clicks "Get My Gift."
Themes: Select from a catalog of occasions (e.g., Birthday, Appreciation, Holidays).
Brand Colors (Elevated & Enterprise Only): You can replace standard theme colors with your brand's specific HEX Codes (e.g.,
#FF5733) to ensure the unboxing experience matches your corporate identity.
To Customize:
Navigate to the "Personalize" step within your campaign
Scroll down to "Digital Unwrapping" and click "Select Another".
Click the pencil icon for the wrapping you'd like to edit
Click the colored boxes under "Brand Colors" and input your company's hex code colors
Select "Save Changes" and continue on with the rest of your campaign
FAQ
What is a hex code?
What is a hex code?
A hex code is a six-digit alphanumeric code that represents a specific color. It always starts with a hashtag symbol (#) followed by six characters ex. #RRGGBB
The easiest way to get your company's hex colors is to ask your Marketing or Design team! They should have your company's branding guidelines readily available to share.
🌟 Once the hex colors are updated, they will be applied to all other wrapping options so you won't need to input them again. Feel free to review the other experiences and select the one you like best!
How can I locate the hex codes on my end?
How can I locate the hex codes on my end?
If you are on a time crunch and prefer to pull the hex codes instead, there are websites that you can use to easily pull the colors for you. Alternatively, if you have access to Google Slides, you can use the color picker tool to locate the hex code.
How to use Google Slides to grab your hex code
How to use Google Slides to grab your hex code
1) Drag and drop/upload your image to a slide
2) Add two shapes to the same slide - one for each color
Create the first shape and copy + paste another one below.
3) Use the color picker to determine the color
Click on one of the shapes → select the "Fill color" option → Select the dropper tool (Pick a custom color) → select one of the colors from your image
4) Locate the Hex Code
Select the fill color option again → select the plus icon under "Custom" (Add a custom color) → a pop-up of the color spectrum will populate along with the hex code. The first six digits is the hex code that you will use to input into the wrapping experience.
I don't have the option to customize my wrapping.
I don't have the option to customize my wrapping.
This feature is only available to Elevated or Enterprise plans. If you wish to upgrade, please view our plans here.
The Greeting Card 💌
Displayed immediately after the gift is revealed.
Visuals: Add a cover banner and your logo.
Media: Embed a personal image or upload a Video Message (
.movor.mp4) for a human touch.
Add your logo
Add your logo
Specifications
40x80px or 60x60px dimensions preferred
5MB max file size
.jpg .jpeg or .png file formats accept
Customize the color block header
Customize the color block header
Use a default color or a fully customizable brand color using a HEX color code
Customize the color block header with your copy (100 character max)
Custom cover image/banner
Custom cover image/banner
The cover image should emphasize atmosphere and design elements, not text (ex. logo with company name) or images that need to be fully visible. Any aspects that SHOULD be clearly seen should be added as an image to the greeting body instead
Specifications
1920x200px dimensions
5MB max file size
.png .jpeg or .gif file formats accepted
Please reference the example banner below to view the content and safe zone
Personalize your Greeting Card for recipients with embedded images
Personalize your Greeting Card for recipients with embedded images
Specifications
jpg .jpeg or .png files accepted
Video greetings
.mov or .mp4 file formats accepted
file size of 75MB or less recommended and/or copy
Advanced Tools & Content Generation
Snappy's AI Gifting Assistant
Don't want to start from scratch? Use the AI Assistant on your dashboard homepage to build a full campaign in seconds.
Prompt: Describe your need (e.g., "Holiday gift for remote employees, $50 budget").
Generate: The AI creates a custom collection, writes the email/greeting, and selects a reveal theme.
Refine: You can chat with the AI to adjust specific elements (e.g., "Make the message funnier").
Note: Essential plans are limited to 20 AI credits per week.
Merge Tags
Personalize bulk campaigns automatically by using Merge Tags in your text fields. Type @ to see available options.
@firstname→ "Sarah"@companyname→ "Acme Corp"@years→ "5" (Great for anniversaries, must be added to recipient upload)
Curating Custom Collections (BYOC)
Elevated and Enterprise users can build 100% custom collections rather than using pre-set lists.
Create: Go to the Collections tab and click "Create Collection."
Define: Set a name, budget range, and region.
Curate: Browse the catalog and click to add items (Recommended: 10-15 items for variety; Max: 80).
Mix & Match: You can combine branded company swag with standard marketplace items in a single collection.
Communication Templates
Struggling with what to say? Here are a few templates for common occasions:
🌟 Employee Appreciation
Subject: You are appreciated!
Body: Thank you for all of your incredible contributions! You get things done, and you make it fun. Please click below to reveal and claim your gift from [Company Name].
🎂 Birthday
Subject: Happy Birthday, @FirstName!
Body: It’s your special day! Wishing you a year filled with joy and success. Please enjoy a gift from [Company Name] as part of your celebration!
👋 New Hire Welcome
Subject: Welcome to the team, @FirstName!
Body: We are thrilled to have you here! As a token of our excitement and to help you get started, please enjoy a Welcome Gift. We can't wait to see what you achieve.